These safe-driving agreements were used by K-F dealers (1952-1953) and Kaiser-Willys dealers (1953-1955 and later) as a follow-up to the public service TV program WORD OF HONOR that promoted safe driving and downplayed hot rod antics on the highways. There were two versions of the TV show. The first, released in 1952 has Kaiser-Frazer info on it; the modified version of the program came out in 1954 and had the K-F titles, credits changed to Kaiser-Willys Sales Corporation.
