In 1951, Kaiser-Frazer Sales Corporation signed up with LaFontaine-Detroit to offer a program of sales-stimulating (as the British would say) posters under the series title "The Hottest Brand of Service". The program continued into the mid 1950's the only difference being the little K-F logo on them became a K-W logo. Something to watch for at National Conventions and at regular swap meets (when they come back). A couple samples including the first of the series (with the large branding iron)