The crest was worked up by Kaiser-Frazer marketing people based on the following:
1. The company needed some kind of emblem to go along with what the Frazer had but as far as could be determined, the Kaiser family had no actual heraldy (coat of arms)
2. The K stood for Kaiser and the buffalo was a symbol of the ruggest west where Kaiser operations were based at (other than Fleetwings in PA and K-F in Michigan).
3. Retrospectively, the "determination" of the Kaiser family to make a go of Kaiser-Frazer brought about the sarcasm on being hard-headed, stubborn, powerful but stupid, etc.
the Buffalo motif was also used on some of the Kaiser 226 engine tags around 1951.