Joe Frazer and Graham Paige Motors Corp. started advertising a new postwar car in late 1943 in magazines and there are about twenty different ads unique to the Frazer until November 1945 when Kaiser and Frazer joined together to form Kaiser Frazer Corp. The pre production Frazer with the painted grill was used in advertising by Spicer as late as January 1947 and that was also the date that K-F started using four bumper guards in the front giving the cars a completely different look. Studying the ads show seldom used features like different color wheels in 1947 as well as two toning which did not actually appear until the introduction of the Manhattan. The ads can be confusing and are not to be taken as absolute accuracy in the production of the cars. The hundreds of K-F ads used over a thirteen year period are very interesting to compare the features of the cars as early as 76 years ago.
