This was one of the featured items in a automobilia auction in MN last weekend. This sign brought over $5,000 and a couple of nice used ones brought big prices also. There were several banners and a variety of beautiful K-F, Henry J and Darrin neon signs that went cheap as the auction would not ship them and the buyers had to remove them from the building themselves. Someone got some great buys but most of the items brought big prices. I was able to get some dealer ash trays and a variety of Kaiser and Willys match books to add to my collection.