Aloha Green was one of the strangest colors ever offered by Kaiser-Frazer. Carl Spencer, head of the Color and Trim department of the styling area created the color so it would catch people's attention and may register as a different car each time one was spotted.
The challenge was that due to supply problems on the 4 cylinder engines from Willys-Overland (there was a war on & the government placed parts orders for heads, blocks, etc to keep the MB's going) there were not enough of the basic cars to go around. Dealers with one HJ in Aloha Green were urged to drive the car around town. People (it was hoped) would believe that there were more of them around locally than there actually were. Spencer got the idea from Irwin Rommel the German general who took a handful of tanks and kept driving them through the streets of Bengazi, Libya when the Afrika Korps arrived there. British agents in the city reported hundreds and hundreds of German tanks were heading for the front as a result of the ruse.