I texted the seller and he is firm at $1000. I think I offered $500 or so, kind of fishing. Ad has been on a while. So, the response was Yes firm because he had "several interested". I doubt, because no one has put down cash.
Nonetheless, I recently browsed a "Vintage Trucks" at Barnes and Noble and it had a nice article on a 55 Willys Truck, nice restoration.
I saw a 50's Willys Truck for sale - restoration project - in Iowa Craigs List. It was somewhat rougher and I am not sure I like the truck concept as much as this "wagon".
This would be the Willy's "version" of a Chevy Suburban. I am not sure this Willy's would be worth much as an around town vehicle. Top speed? Maybe 50 while rattling your teeth fillings.
The "Vintage Trucks" article kind of alluded to that aspect about ownership of these 50's Willys. My friend has a 60's Willys yard Jeep which he uses to clear snow at his Wisconsin acreage. It's crude. Takes full attention when driving on the 2 lane blacktop, so it's a snow clearing yard vehicle.